Do you ever find yourself sitting down to write a blog post and realize that you’re spending more time surfing the internet looking for inspiration than writing?
Writers block is real. Some days the ideas and words just flow and other days it seems like there’s nothing there. When you write on a regular basis, it can be tough to come up with topics that are fresh, original, and relevant.
Relevant is one of those words that is thrown around in conjunction with the word content almost as often as the word quality, but what does it really mean? One of the biggest mistakes made when it comes to writing a business blog is posting about things that are not relevant to the business. It may be more fun to write about the history of the Motorola flip phone; but if your company doesn’t sell them – don’t write about it. Know your audience, understand their challenges, and create content that helps them, if you do that you’ll be providing relevant information.
Evaluate ideas for articles with one question in mind, “Would a person reading this be a potential customer or strategic partner?” If the answer to this question is yes, they are part of your target audience. Another great question to ask is “What information can I provide to customers or prospective clients that will help them solve a problem?”
It’s helpful to create a list of ideas, but sometimes the hardest part is finding the inspiration for the ideas. I’ve found a couple of great resources on the topic of blogging, Blogging the Smart Way by Jeff Bullas and Blogging for Business by Chris Garret. I’ve compiled my favorites from these resources and threw in a few of my own.
10 Inspirational Sources for Business Blog Content
- Conduct a question building seminar – Gather questions from your customers through a survey, conduct a teleconference to answer the questions, and use the information you collect for future blog posts.
- Create a customer survey or poll – Create a form that will capture the answers to your questions in real time, promote the survey, publish the results on your site, and use answers as a resource for future blog posts.
- Call Center – Whether it’s one person or a thousand taking calls from customers, tap into their knowledge and don’t underestimate the level of insight they have into both customers and prospects.
- Sales Reps – Take advantage of the feedback sales reps can provide. Why are people saying yes and what are the reasons they say no? Use that information to generate content that can help generate leads and overcome objections.
- Inbound Emails – Organize your inbound emails by topic and use the content to find great keywords and subjects for future content.
- Write about what you don’t know but need to learn (my personal favorite) – If you need to learn how to use Google AdWords or you need to come up to speed on the best way to use social media; read voraciously and write about it as you learn. Not only will it help you solidify the knowledge, it’s a great way to share with others and help them learn.
- Case studies and customer success stories – Share a successful project that outlines the problem, the options, the solution, and the results. This can be a great vehicle for sharing how your product or service addresses pain points without being promotional.
- Industry Trends and News – Read, read, read – and then write about the topics that you feel passionate about.
- Follow Thought Leaders for ideas and inspiration – Whether it’s through twitter (I think I’m finally starting to get Twitter), LinkedIn, Industry blogs; connect, engage,and, find inspiration.
- Attend meetings at your local Chamber of Commerce – Listen to conversations and questions. Tune into recurring themes that fall within your area of expertise – write and share.
Which one of these sounds like it could work for you?
Share more ideas for finding inspiration, overcoming writers block and writing great content for business blogs and beyond.
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