SEO is complicated, or is it?
Search engine optimization (SEO) is on it’s way to becoming a household phrase. It can sound complicated and confusing, especially when people start tossing around words like algorithm, relevancy ranking, personalization, and localization.
There are a lot of moving parts when it comes to search engine optimization and there’s not a one size fits all approach. What works best for one industry might be slightly different for another.
However there are 5 key ingredients that are part of a successful search engine optimization strategy no matter what type of website you have.
5 Ingredients for a Successful SEO Recipe
- Words – are the core ingredient to your SEO strategy. Words, also referred to as keywords are what people use when they are searching for products and service. Your website needs to contain content that has the specific words that describe what you do. Search engines organize information use words to narrow the results to websites that are about them.
- Titles – Every page has a title, and every page on a website should have a unique title. The title describes what the pages is about. If every page on your website has the same title, the search engines won’t know that you have a variety of valuable information to offer visitors.
- Links – When one website links to another website it’s like a vote for the business or individual who owns the website. The votes tell the search engine that people find the content valuable and would recommend that others read it. The votes that count the most are votes that come from trustworthy sites.
- Words in Links – When a keyword is used in a link it can give the content on a page an additional boost. If you have a website about cooking that contains a lot of great recipes and someone links to you with the word recipe it lets the search engine know more and it can help you rank well. *note: not every link should be a keyword
- Reputation – Search engines look for sites that consistently publish fresh, original, and relevant content. In addition sites that have a growing number of links from other sites (or votes) are considered to have a good reputation.The better your reputation is, the more likely you are to rank higher in the search engine results.
This video from Search Engine Land gives a great overview of SEO and the 5 core ingredients.
If you have a website, being found by the search engines is important, which makes search engine optimization important.