The More Followers You Have, the Higher You Rank in Google – True or False?

Yesterday I got a comment/question on one of my posts (I love it when that happens!).  The post was “Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing Tips.” The question was on one of my favorite topics, the interplay between search and social, and specifically about how/if the number of followers […]

The Synchronicity of Search and Social

Yesterday I finally got back on my bike and let my thoughts wander while I road along the towpath. I’d forgotten how getting out from behind the computer can stimulate creativity and generate crazy ideas like how the word synchronicity can be applied to search and social and getting found on the web. A couple of […]

My Blogging Hiatus and Finding My Heart

Sometimes “real life” gets in the way of being social and practicing what I teach (and sometimes preach). In this case my blogging hiatus was due to a 34 hour round trip drive, 3 full days of college orientation and getting my son settled into his dorm room. I’m not sure if 16 days constitutes […]

“No Hat SEO” = A License to Kill (Your Online Presence)

We have white hat, black hat, and grey hat SEO; but I think we need to add “no hat SEO” into the mix to describe people who claim to be an SEO professional but lack the knowledge they need to do things the right way. SEO agencies who don’t fully understand how search engine optimization works can cause […]

What’s the Best Keyword Strategy? The Answer May Surprise You

Which keyword strategy is the best way to optimize the content on your website? Create content and optimize multiple pages for your target keyword Create and optimize one page for your target keyword The answer may surprise you. Most of the time when people think of keyword stuffing, they think of it from the perspective […]