The More Followers You Have, the Higher You Rank in Google – True or False?

Yesterday I got a comment/question on one of my posts (I love it when that happens!).  The post was “Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing Tips.” The question was on one of my favorite topics, the interplay between search and social, and specifically about how/if the number of followers […]

The Synchronicity of Search and Social

Yesterday I finally got back on my bike and let my thoughts wander while I road along the towpath. I’d forgotten how getting out from behind the computer can stimulate creativity and generate crazy ideas like how the word synchronicity can be applied to search and social and getting found on the web. A couple of […]

My Blogging Hiatus and Finding My Heart

Sometimes “real life” gets in the way of being social and practicing what I teach (and sometimes preach). In this case my blogging hiatus was due to a 34 hour round trip drive, 3 full days of college orientation and getting my son settled into his dorm room. I’m not sure if 16 days constitutes […]

Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing

I’m reading The Copywriter’s Handbook by Robert W. Bly, which dove tails nicely with my preparation for a workshop, How to Create Content that will Generate Online Leads. Copywriting isn’t something new and the internet hasn’t changed the fundamental principles. I think these two statements from the book sum up what the internet has changed […]

Are Attractive Images Turning Your Website into a Wallflower?

It’s been said that a picture is worth a thousand words, but when it comes to SEO (search engine optimization) that’s not necessarily the case. You want your website to be as visually appealing as possible right?  The answer to that question is yes.  Your website should be attractive and easy to navigate. However, if you’re convinced […]

Are you Suffering from Chicken or Egg Syndrome?

Do you wake up in the morning, look at your to do list, see the task “write a blog post,” and begin an internal debate between your ears? On the one hand you know you should write, publish, and promote content on a regular basis.It helps with search engine optimization, gives you something to promote […]