4 Reasons to Use LinkedIn

I have a confession to make. Up until six months ago, I considered LinkedIn to be somewhere to store my resume and social networks like Facebook as a great place to share pictures with friends and family. Twitter and Google+ weren’t even on my radar, and the only blogging I did was for personal reasons. […]

Social Media Marketing – Are You Coming Up Short?

What is the true purpose of social media marketing? In our frenzy to ‘get our brand out,’ ‘reach the top of search results pages,’ ‘drive traffic,’ and ‘increase conversion’ it’s easy to lose site of what we should be focused on. Let’s take a step back in time.  Before the internet what did most people […]

Infographics – Fan or Foe?

Are Infographics an effective way to share information? Infographics are a visual representation of complex information that are intended to help people absorb and process information quickly. From a marketing perspective they’re designed to add variety and provide value to prospective customers. When you think about it, the concept of visually representing data been around […]