What is SEO in 2014? Does SEO Still Matter or is it Dead?

2013 may go down in history as being one of the most tumultuous times for SEO. It’s left many people wondering if search engine optimization still matters, or if it’s finally dead. SEO is alive and well, and in my opinion, it’s thriving – it’s only dead if you’re not interested in having your website found […]

Pandas, Penguins and Social Media – Are We headed for a Meltdown?

I just read a great article by +Eli Fennel about how to use social media.  It was a refreshing take on the world of social networking and how to be successful in this new world of online relationship building.  His advice: Use social media however you want! The crux of his message that is if you talk […]

The More Followers You Have, the Higher You Rank in Google – True or False?

Yesterday I got a comment/question on one of my posts (I love it when that happens!).  The post was “Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing Tips.” The question was on one of my favorite topics, the interplay between search and social, and specifically about how/if the number of followers […]

The Synchronicity of Search and Social

Yesterday I finally got back on my bike and let my thoughts wander while I road along the towpath. I’d forgotten how getting out from behind the computer can stimulate creativity and generate crazy ideas like how the word synchronicity can be applied to search and social and getting found on the web. A couple of […]

“No Hat SEO” = A License to Kill (Your Online Presence)

We have white hat, black hat, and grey hat SEO; but I think we need to add “no hat SEO” into the mix to describe people who claim to be an SEO professional but lack the knowledge they need to do things the right way. SEO agencies who don’t fully understand how search engine optimization works can cause […]