“No Hat SEO” = A License to Kill (Your Online Presence)

We have white hat, black hat, and grey hat SEO; but I think we need to add “no hat SEO” into the mix to describe people who claim to be an SEO professional but lack the knowledge they need to do things the right way. SEO agencies who don’t fully understand how search engine optimization works can cause […]

What’s the Best Keyword Strategy? The Answer May Surprise You

Which keyword strategy is the best way to optimize the content on your website? Create content and optimize multiple pages for your target keyword Create and optimize one page for your target keyword The answer may surprise you. Most of the time when people think of keyword stuffing, they think of it from the perspective […]

How to Reconcile Google Webmaster and Analytics Search Queries

I’ll never forget the first time I tried to compare and reconcile the search query data between Google Webmaster Tools and Google Analytics. I nearly fell on the floor, nothing matched. The number of impressions varied wildly between the two, the top search queries different, and I was baffled. I immediately turned to Google search […]

I have Google Analytics Why do I need Webmaster Tools? Part 2

More often than not I get a blank stare in response to the question, “Do you have Google Webmaster Tools set up?” It seems that ever since Google integrated natural search data into Google Analytics, Webmaster tools have all but been forgotten about. I wrote I have Google Analytics, Why do I need Webmaster Tools […]

Link Building vs Creating Content for Local SEO

The Search Engine Land article, “The Best Link Building for Local SEO – None!” by Chris Silver Smith, sparked an immediate debate in one of my LinkedIn groups. The article makes a compelling argument in favor of  local small business SEO strategy that focuses on creating content and not on building links. It still surprises me (although […]

Inbound Marketing and SEO – 4 Tips for Optimizing Content

I’ve recently been following a conversation that started with a question about whether or not inbound links from social networks are of any value for SEO. I find it perplexing that there are still so many people in the SEO field that downplay the importance of social media when it comes to search engine optimization […]

SEO is Dead – There’s no Future in SEO

Yep, you heard it here – SEO is dead.  SEO has been proclaimed dead on multiple occasions in the past decade, but this time it’s for real.  There are a growing number of people who believe that search engine optimization is no longer needed and that Google is killing it with updates like Panda and Penguin.  They […]

I have Google Analytics Why do I need Webmaster Tools?

I’ve been surprised by how many websites have set up Google Analytics but haven’t set up webmaster tools with Google and Bing.  It’s true that Google Analytics  will provide you with all of the information you need to monitor the health of your site from a marketing perspective, but it doesn’t provide any insight to what’s […]