What’s the Best Keyword Strategy? The Answer May Surprise You

Which keyword strategy is the best way to optimize the content on your website? Create content and optimize multiple pages for your target keyword Create and optimize one page for your target keyword The answer may surprise you. Most of the time when people think of keyword stuffing, they think of it from the perspective […]

How to Reconcile Google Webmaster and Analytics Search Queries

I’ll never forget the first time I tried to compare and reconcile the search query data between Google Webmaster Tools and Google Analytics. I nearly fell on the floor, nothing matched. The number of impressions varied wildly between the two, the top search queries different, and I was baffled. I immediately turned to Google search […]

I have Google Analytics Why do I need Webmaster Tools? Part 2

More often than not I get a blank stare in response to the question, “Do you have Google Webmaster Tools set up?” It seems that ever since Google integrated natural search data into Google Analytics, Webmaster tools have all but been forgotten about. I wrote I have Google Analytics, Why do I need Webmaster Tools […]

I have Google Analytics Why do I need Webmaster Tools?

I’ve been surprised by how many websites have set up Google Analytics but haven’t set up webmaster tools with Google and Bing.  It’s true that Google Analytics  will provide you with all of the information you need to monitor the health of your site from a marketing perspective, but it doesn’t provide any insight to what’s […]

SEO Workshop Series – How to Create Content Search Engines Can Find

The need to create quality content has been written about extensively; almost every article or post I read (or write) about search engine optimization or social media contains a reference to the importance of ‘quality content,’ but there seems to be something missing.  The missing element is how to create content search engines can find.  If you write great […]

How Search Engines Find Your Content

Although the title of this post is “How Search Engines Find Your Content” (and you won’t be disappointed, spoiler: there’s a slideshow at the end); what I also wanted to share was my latest social networking adventure. I know I’ve mentioned before that I really underestimated the power of social media marketing and networking and I’m […]

External Linking Strategies – 10 Link Building Tips

As a follow up to my recent post 3 Key SEO Success Factors (and prompted by a request), I wanted to provide some additional tips and creative ideas about how to approach link building. An external link or a backlink is a link that comes from another website to your’s.  External linking is a very important part […]

3 Key SEO Success Factors

It’s true that SEO is largely done through the use of incorporating keywords your target audience uses to search the internet, but in order to be successful when it comes to optimizing a website it’s important to understand all of the components that contribute to a successful search engine optimization strategy. SEO today is about […]

How to Optimize Images for SEO

One of the pieces of content that’s frequently overlooked are images. In my post,Are Attractive Images Turning Your Website into a Wallflower? , I reviewed how search engines work and the impact of having too many images as well as the fact that there’s an opportunity to optimize your pictures to help with SEO. There are hundreds of […]

Are Attractive Images Turning Your Website into a Wallflower?

It’s been said that a picture is worth a thousand words, but when it comes to SEO (search engine optimization) that’s not necessarily the case. You want your website to be as visually appealing as possible right?  The answer to that question is yes.  Your website should be attractive and easy to navigate. However, if you’re convinced […]