How to Get Found on Google: Tips for a New Blogger or Website Owner

Have you recently launched a website or started a blog?  Are you checking Google Analytics, Webmaster Tools, and your social media stats daily? If you answered yes to the first question, you also more than likely answered yes to the second question and you may be frustrated if you’re not seeing instant results. It seems […]

What Is a Backlink part 2 – Optimizing External Links

Now that we know the answer to the question, “what is a backlink?” let’s talk about some ways to make the most of the links coming into our website from blogs, online publications, and other websites. Before diving into how to optimize backlinks, here’s another method for discovering websites that you may want to have […]

All Backlinks are Not Created Equal but They All Count

Just what is a backlink?  I get asked this question fairly often. If this isn’t a term you’re familiar with, it’s one you should be especially if you have a website that you hope to have found on Google.  One of the fundamental cornerstones of SEO strategy is the concept of back links. In a […]

Flying Blind – SEO in a World of Personalized Results (part 2)

There is no such thing as “normal” search results and there hasn’t been for a long time.  The fact that it’s impossible to predict searcher behavior (unless perhaps you’re Google) coupled with the lack of true visibility into your position on a search results page has made SEO (search engine optimization) more challenging than ever […]

Flying Blind – SEO in a World of Personalized Results (part 1)

I started my career a world in which the world personalization meant imprinting someone’s name or initials on a anything from a pencil to a gold trimmed ornament and had nothing to do with SEO.   Catalogs and call centers were the only sales channels available to our customers because the internet was just starting to […]

Social Media Networking is a Waste of Time

Are you in the camp that believes social media marketing networking is a waste of time?  If you are, you’re not alone.  I regularly talk to people who don’t believe social media networking works and it is too time consuming to bother with.  Often-times they have tried ‘doing’ social media and have a blog on […]

Local SEO – Does Your Business Have a 7 Pack?

Do you ever wonder how local businesses get listed at the top of the search results page?  Do you wonder why yours isn’t?  Do you wonder how local search works? I like to order Chinese food on the weekends.  Now that I’ve lived here for a while, my favorite restaurant is entered into my contacts […]

Nothing but a House of Cards – (Tips for Orgainzing Your Website)

One of the most eyeopening and humbling experiences early in my professional career was when I learned that the website I had labored over wasn’t nearly as user friendly or intuitive as I thought it was.  The customer experience was ok, but lacking in a few key areas and we were almost invisible in the […]

But That’s Not What I Asked For…(Tips for Improving SEO Relevancy)

We’ve all been there, those conversations where two people thought they were on the same page, but ended up being worlds apart.  The same thing can happen when it comes to providing content and information to people who are searching online for the products and services we offer.  SEO is all about keywords and links, […]

Think Behavior Not Keyword

Does your list of  search engine optimization tips talk about targeting keywords or understanding behavior? When you decide to move to a new house or community, what is the first thing you do? My guess is that you jump onto your computer, tablet, or smart phone and start doing some searching to learn more about […]