Pandas, Penguins and Social Media – Are We headed for a Meltdown?

I just read a great article by +Eli Fennel about how to use social media.  It was a refreshing take on the world of social networking and how to be successful in this new world of online relationship building.  His advice: Use social media however you want! The crux of his message that is if you talk […]

The Synchronicity of Search and Social

Yesterday I finally got back on my bike and let my thoughts wander while I road along the towpath. I’d forgotten how getting out from behind the computer can stimulate creativity and generate crazy ideas like how the word synchronicity can be applied to search and social and getting found on the web. A couple of […]

Bing it On! Influencers,Search, and Klout

A few weeks ago I shared my thoughts about “The Dance Between Search and Social”  in a Friday #opensm Hangout. In addition to the obvious subjects of Google+, Google Authorship, and Author Rank, I thought it was important to talk about social scorecards such as Klout. There are other social scorecard/networks like Kred, TrustCloud, and […]

Social Networking on Steroids

I think my favorite posts to write are the ones that I share my personal experiences with SEO and social networking.  It never ceases to amaze me when something out of the ordinary happens. Although I guess being surprised about some of what I consider to be extraordinary in the world of social networking is a little like when […]

Social Media is the New SEO or is it?

It’s really no wonder that many businesses, especially small businesses are confused about how to think about social media marketing and search engine optimization.  There is so much information available it makes my head spin and unfortunately it’s not all good information.  One of my favorite buzz word phrases to pick on is that, “Social media is […]

Why I Decided to Give Pinterest a Try

I swore I wouldn’t do it, I swore I’d never bother setting up a Pinterest page for my business but, I changed my mind.  I have been questioning the value of Pinterest for a business like mine even more than I’ve been questioning the value of Facebook.  I know I’m in the minority when it […]

Does Social Media Influence Search Engine Rankings?

There are days where I wish I could turn off my brain and stop thinking about all of the nuances associated with search engine optimization and social media marketing, but I can’t.  For me, the two subjects are almost equally interesting and the interplay between them is downright fascinating. There’s a lot of debate within […]

Does Klout have any clout?

Today’s post was supposed to be some ‘how to’ tips about optimizing visual elements like pictures and videos for search engines.  But truth to be told I’m too excited about some recent news to settle in and focus on writing something as serious as real SEO tips, so I thought I’d have some fun with one of my topics which […]

Social Media Marketing Doesn’t Work (unless you have a strategy) – 8 Tips for Success

As much as I hate to say it, the reality is that for many companies, social media marketing is a waste of time, but it doesn’t have to be. The internet is littered with company pages that haven’t been updated in six months or more, meaningless posts and tweets, and abandoned blogs. My guess is […]