Social Media Marketing Doesn’t Work (unless you have a strategy) – 8 Tips for Success

As much as I hate to say it, the reality is that for many companies, social media marketing is a waste of time, but it doesn’t have to be. The internet is littered with company pages that haven’t been updated in six months or more, meaningless posts and tweets, and abandoned blogs. My guess is […]

Social Media Marketing – What’s the best platform?

In almost every group or forum I participate in there’s at least one discussion related to which social media platform works best for businesses. The opinions and advice range from they all work and you need to be active in every channel to social media marketing is a complete waste of time. I personally fall […]

Klout Makes Me Pout

I’ll admit it, I check my Klout score on a fairly regular basis.  If you’re not familiar with Klout, it’s a social media scorecard that is intended to measure a persons online influence.  The theory behind it is to create a scorecard that helps people understand their own level of influence as it compares to […]

Social Media Networking is a Waste of Time

Are you in the camp that believes social media marketing networking is a waste of time?  If you are, you’re not alone.  I regularly talk to people who don’t believe social media networking works and it is too time consuming to bother with.  Often-times they have tried ‘doing’ social media and have a blog on […]

Do You See What I See? (Measuring SEO)

Is it just me or do the lines between Search Engine Optimization (SEO) and Social Media Marketing seem to be blurring? How do you know if your strategy is working? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s “natural” or unpaid results.”  […]

4 Reasons to Use LinkedIn

I have a confession to make. Up until six months ago, I considered LinkedIn to be somewhere to store my resume and social networks like Facebook as a great place to share pictures with friends and family. Twitter and Google+ weren’t even on my radar, and the only blogging I did was for personal reasons. […]

Social Media Marketing – Are You Coming Up Short?

What is the true purpose of social media marketing? In our frenzy to ‘get our brand out,’ ‘reach the top of search results pages,’ ‘drive traffic,’ and ‘increase conversion’ it’s easy to lose site of what we should be focused on. Let’s take a step back in time.  Before the internet what did most people […]

Infographics – Fan or Foe?

Are Infographics an effective way to share information? Infographics are a visual representation of complex information that are intended to help people absorb and process information quickly. From a marketing perspective they’re designed to add variety and provide value to prospective customers. When you think about it, the concept of visually representing data been around […]

SEO in 2013 – New Year’s Resolutions

It’s that time of year again.  Time to reflect on the previous year and resolve to make positive changes for the new year.  This year I’ve decided not to make any. The other night at dinner I asked my son, “Are you going to make any resolutions this year?” In a typical teenage fashion he […]

Introducing Brand New SEO Training Modules

Are you tired of crowded and impersonal SEO training classes? Why is SEO Training Important? If you’re a business owner, marketing professional, or website owner chances are you’ve been hearing a lot about the importance of search engine optimization (SEO).  You’re also most likely being bombarded with information and emails about social media marketing, PPC […]