SEO Marketing

SEO (Search Engine Optimization) Marketing is one of today’s hottest topics.

"SEO Bullseye in 2013"It’s no wonder — It’s no wonder — According to The 2011 Social Shopping Study; 50% of consumers spend 75% or more of their total time shopping engaged in product research.  The number one starting point for the online shopping experience is with a search engine. This means optimizing your website for Natural Search is a critical success factor for your business.

It’s not enough to have a website. It’s important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.

Don’t be fooled by agencies who “guarantee” top rankings in search results and put their focus only on keywords.

  • Improve search engine position
  • Drive qualified traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage Customers
  • Be recognized as an authority in your niche
  • Promote your local business

What is SEO Marketing?

SEO marketing also referred to as Search Engine Optimization is the process of increasing the visibility of a website on search engine results pages. There are many factors that need to be taken into consideration as a part of your strategy. A solid strategy considers more than just keywords.

It should include consideration how search engines work, which search engines are being used by your target audience, and what your customers are searching for. The goal is to improve the relevance of your website so that it is indexed and well positioned by the search engines.

Search engine optimization is about more than having a lot of content. It also includes making sure your website is well structured and can affect the development and design. It’s about making sure that you not only have content, but that it’s the right content. Search engines take the quality of content and the structure of a website into consideration when “ranking” a website.

SEO marketing isn’t something you do once and then you are done. The playing field is constantly changing as the search engines refine the way they work. The goal of a search engine is to deliver the most relevant results possible to the searcher.

Why is SEO Marketing Important?

Nine out of ten people use the internet to shop.

The number one starting point is search. Gone are the days of bookmarks and customer loyalty. Today’s consumer is in charge. They know what they’re looking for and they know how to find it.

If your company website isn’t on the first page of results it’s practically invisible.

  • 97% of US internet users shop online
  • 70% of all click-through traffic in Google’s search results go to the #1 position on the page (Google & Bing Study: 2011 Study by SlingShot SEO)
  • Organic search results are a compliment to a paid search campaign
  • Improve search engine position
  • Drive qualified traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage Customers
  • Be recognized as an authority in your niche
  • Promote your local business

My Business is Local – Is SEO Marketing still Important?

According to Google’s research, 90% of internet users use search to find local businesses.

People used to use the Yellow Pages to find local businesses – today they use the internet. Every business should have a website and every business owner should have a basic understanding of how search engines work and have a marketing plan in place.

The statistics speak for themselves:

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  • 74% of online users perform local searches(Kelsey Group)
  • 20% of all searches are related to location (Google)
  • 43% of search engine users are looking for a local business
  • 61% of local searches result in a purchase (TMP/comScore)
  • 82% of local searchers follow up with an offline contact such as a phone call, a visit to the store, or a purchase (TMP/comScore)