Blogging for Business – A Website Isn’t Enough
Setting up and maintaining a blog can be time consuming and it’s something that often falls by the wayside, which makes it ineffective. It’s important to have a strategy and stick to it. Beth writes in a way that engages the reader and is also optimized for search engines.
- Targeted content – competitive research
- Common Voice – represent your business and products with a coordinated approach to messaging
- Consistency – publish relevant content on a regular basis
- Excellence – high quality content improves search engine ranking
- Cost – get the best possible product without the cost of hiring a full-time writer
- Relevant content – targeted for key search terms and phrases designed to drive qualified traffic
- Knowledge transfer – learn how to blog for your business
Blogging for your business is a great way to increase the visibility of your website. Today’s consumers turn to Google and other search engines when they are looking for products and services. Your goal is to have customers find your website when they search and for it. In order to get ahead in the results, you need good quality content that attracts search engines and engages customers.
- Improve search engine placement
- Drive more traffic to your site
- Engage customers and keep them coming back
- Reach a wider audience than through traditional newsletters and industry publications
- Build your brand
What Makes a Good Blog?
There are good blogs and bad blogs. A bad blog will do more harm than good. The purpose of a blog is to provide genuinely valuable and relevant information to your customers. It’s not a place to sell your products. If you focus on providing value, you’ll become the trusted source in your niche and your customers will return and refer their friends and family.
- Offer genuine value – give ideas and advice that make your visitors want to pass the the URL on to everyone they know
- Be personable – make a connection with your visitors
- Be involved – respond to comments and address both compliments and complaints
- Go for quality not quantity – target your audience – lots of traffic doesn’t mean anything if doesn’t translate to sales
- Provide targeted and relevant content – don’t just repeat the latest headlines – make the content count and related to reasons your visitors are there
Read more about why blogging is important for businesses.
“A true expert and thought leader, I appreciate Beth for her insight and knowledge into the industry. Her contributions to our business are always well thought out and strategic. Through her writing, SEO management, and overall business recommendations, she provides a great deal of value to our bottom line. In addition, she takes the time to teach and explain her best practices, which really integrate her as part of the team rather than a vendor. I would recommend Beth in a heartbeat!”
-Erin Hable, Marketing Manager