“70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.”
It’s hard to ignore a statistic like that, but it’s important to keep in mind that having a blog and updating it 2 – 3 times a week is the execution and not the strategy.
We’ve all heard the advice “failing to plan is planning to fail,” and it applies to your blog and content strategy as well. There are a couple of different ways to think about organizing and planning updates for your blog.
4 Easy to Implement Blogging Tips
1. Once you’ve decided what topics you’re going to write about, consider organizing the content into a variety of message types.
- Standard articles – become a resource for your visitors by offering useful information such as tips and trends that keep them coming back
- Discussion pieces – build engagement and a community by asking questions, surveys and polls area great way to do this
- Promotional items – if it fits your business, host a contest or competition
- Series – write and publish a series of articles on a common topic such as blogging for business
- Flagship content – build your brand by offering free access to your best content such as white papers, videos, or e-books
2. Create an editorial calendar that includes the key components for each post
- Content overview
- Target audience
- Offer and call to action (CTA)
You’ll also want to make sure you include who is authoring what, when it’s due, and when it’s going to be published. Here’s a great free template from HubSpot to get you started.
3. Optimize your content for search engines (SEO)
- Always write for your reader first and search engines second
- Incorporate keywords within your title, meta descriptions, and main content
- Include links to helpful external resources
- Link to relevant information on your own blog or website
- Use categories and tags that are relevant to your keywords and topic
4. Drive traffic to your blog through social media
- Find out where your prospective customers (target audience) hang out and start hanging out there too.
- Observe and participate – contribute to conversations and provide helpful information
- Promote your content through the social networks
- Focus on quality not quantity – it doesn’t do any good to have thousands fans or followers if it’s not helping you attract business
As a side note, be sure to explore all of the major platforms: Twitter, LinkedIn, Facebook, Google+, and Pintrest. You may not be a Twitter fan, but your future customers might be.
2013 is going to be a big year for SEO, blogging, and social media marketing. Following these tips will help you drive the right people to your blog and acquire new customers. It will be slow in the beginning, but your efforts will pay off if you’re consistent.
Which one of these tips sound most useful to you?
Don’t miss next weeks tip about blogging for business. I’m going to experiment with creating an Infographic, which should be interesting!
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