Are you tired of crowded and impersonal SEO training classes?
Why is SEO Training Important?
If you’re a business owner, marketing professional, or website owner chances are you’ve been hearing a lot about the importance of search engine optimization (SEO). You’re also most likely being bombarded with information and emails about social media marketing, PPC (pay per click), blogging, and content marketing.
The more I learn the more I believe that one of the most valuable business skills needed today is a basic understanding of how search engines work and the value of search engine optimization and social media marketing. Whether you plan on working with an agency or prefer to do it yourself, it’s essential that you have an understanding of at least the basics.
Unfortunately there are more than a few SEO “professionals” who still rely on chasing algorithms, buying followers, and less than ethical methods of gaining search engine visibility and driving traffic. Search engine optimization can feel like an overwhelming and impossible to learn topic, but it doesn’t have to be. Workshops with the Search Engine Academy are personalized and hands-on, with an emphasis on creating a stress free environment in which you will learn a proven six step method that will help you get results right away.
With first hand knowledge about how:
- Search engines work
- Social Media Marketing and Search Engine Optimization are connected
- To write good content for both people and search engines
- Content and landing pages affect Pay Per Click (PPC) campaigns
You can make solid decisions about what’s right for your business. You’ll have the knowledge you need to do it yourself or select the right partner to work on your behalf.
New SEO Training Modules
In addition to teaching basic and advanced search engine marketing (SEO) skills, such as keyword research, linking strategies, and how to write good content, the workshops now include modules on
- Social Media Marketing (SMM)
- Information Architecture
- A day devoted to all things Google.
The new material takes the tried and true 6 step process to a new level and provides business owners, website managers, and SEO professionals the information they need to get results. Search engine marketing is a key component of doing business in today’s online world.
In the hands-on workshops you will have the opportunity to learn how to write and distribute content that will drive qualified traffic to your website. You’ll also learn basic and advanced keyword research techniques, link building strategies, and how to uncover the competitive landscape.
In addition to the updated curriculum, The Search Engine Academy SEO workshops have been approved for national University Continuing Education Units (CEUs) by the University of Southern Mississippi.
No matter how small or large a business or organization is, anyone with a website will benefit from understanding search engine optimization, the importance of a good website structure, and how to make the most of social media to drive traffic and increase sales.
The Pennsylvania Search Engine Academy will be kicking off the New Year and unveiling the updated training modules in workshops beginning on January 14, 2013.
About the Search Engine Academy Pennsylvania: The Academy offers two, three and five-day SEO training and certification. The Academy is also available to conduct on-site training which can be tailored to focus on specific SEO needs within a business. Consultation services to assist with the development implementation of Search Engine Optimization, Social Media, and Content Marketing are also available by contract agreement. Search Engine Academy Pennsylvania is part of Search Engine Academy, which was founded by directors Robin Nobles and John Alexander.