How many pages should my website have (excluding my blog)?
This is one of the questions I get asked most often during a training session and while providing feedback to a site owner after completing a website and SEO evaluation. As with most things related to business, there’s no “one size fits all” answer to the question. The answer is “it depends.” It’s true that your home page is your welcome page, but any page on your website has the potential to be landed on through a click on a search results page. No matter how many pages your website has, they should each serve a purpose.
There are many different factors to consider, such as your competition, how many products/services you offer, your industry, and your budget. If your industry and competitive landscape is filled with websites that have hundreds or thousands of pages you’re going to have a hard time competing with a one to five page website.
If you think about it, it makes sense. If your competitor has a website with 100 web pages and you only have five, by default they are more likely to be found relevant for more search queries than you are simply because they have more content. Increasing the number of pages on your website creates the opportunity to provide specific and detailed information about each of the major products or services you offer.
✪ Businesses with 31–40 landing pages get 7x more leads than those with 1-5 landing pages.
✪ Businesses with >40 landing pages get 12x more leads.
✪ 57% of companies have acquired a customer through their blog.
✪ Leads acquired through SEO have a 15% conversion rate.
I’m not suggesting that all websites need to have more than 40 pages as a part of their core landing pages, blog posts can also contribute to the total number of pages associated with a site. I do recommend taking a good look at the services you offer and evaluate whether or not you have the opportunity to add content in a way that makes sense for your visitors (and the search engines).
When Should I Create Unique Content?
When you’re thinking about which of your products/services deserve their own content put yourself in the searcher’s shoes. For example, let’s say you offer children’s educational programs and they are geared toward different age groups. It’s highly likely that teachers or parents searching for places for field trips or summer camps would include the age or grade in their search query to narrow the results.
Instead of hosting a single page that contains all of the programs offered, it would be beneficial to create a unique landing page for each age group which has information about the programs for that particular age of children. Now the opportunity exists to write content that describes the programs in more detail and it can be written in a way that provides information that is important to a specific audience.
This is a perfect example of an opportunity to create unique content that adds value to the visitor and increases the chances of the page being found relevant for a search query that contains phrases that describe the age group. It also improves the usability of the site because it’s easier for a visitor to find which programs are for the age group they’re interested in.
How many pages should your website have for SEO?
The more important question is “how many pages should my website have for my visitors?” A good way to evaluate whether you have too many or too few core website landing pages is to ask someone who isn’t familiar with what you do to take a look at your site and give you feedback. Your best bet is to partner with a professional who has experience in search engine optimization and web usability. Friends are great, but they probably don’t have the skills or experience needed to give you that kind of feedback.
Long story short, your site should have the number of pages it takes to communicate what your value proposition is for each of the unique services/products you offer.
Contact me today and learn more about: