I made a conscious decision to go “off the grid” when I took my summer vacation. In the grand scheme of things, I missed posting a few times to my blog and my social engagement metrics took a hit. But more importantly, I had a fabulous time with my family and spent a week making memories that can’t be replaced. Now that I’m finally back in action I decided to take a look at my Klout Score for the first time in a few weeks.
Wow, and that’s not a good ‘wow.’
My Klout Score dropped from 61 to 54 between July 1st and August 5th. The really interesting thing is that my Klout Score started it’s rapid descent 2 weeks before I left on vacation.
My social media activity is and has been sporadic at best for the past few months. It seems like just when I start to get in the groove life gets in the way and my plans seem to fall by the wayside. The exception to that is my personal Facebook page, which also happens to be the one connected to my Klout profile.
For as long as I’ve been monitoring my Klout Score, my personal Facebook posts have consistently been the most “influential” according to Klout. However, even though my activity and engagement with friends and family has remained fairly constant, the last time a Facebook post showed up in my Score Activity was on July 10th and coincidentally the drop in my score began 3 days later.
What’s even more interesting, is that the Facebook post that “scored” with Klout was actually business related and not a personal update.
In fact, there hasn’t been a personal Facebook post listed in my Klout Score ratings for over a month (although I’m just now realizing it). I’ve also seen an increase in the number of Twitter and Google Plus showing up in my Score Activity history and all of the posts that “score” are related to topics within my Klout profile.
Facebook is still winning when it comes to impact. I’d be curious to know how Klout derived that the post about a workshop going well was related to one of the topics in my profile.
Before I left on vacation (which was the last time I checked my Klout Score) the topics associated with my profile were:
- Search Engine Marketing
- Customer Experience
There may have been a few others, but those are the ones I remember.
When I checked my topics today and was baffled when I saw the following topics:
- The Secret
I found the topics assigned to me to be very interesting, I’m fairly certain that I would have never picked “Shopping” or “The Secret” to be associated with my profile as an area of expertise. I hate shopping and I have no idea what “The Secret” is. There also seem to be a wider range of topics that you can associate with your profile. I could be wrong, but I don’t remember Google or Analytics as options.
Regardless of whether or not Klout has changed and/or increased the number of topics, based on the changes I’ve seen in my history and score; it appears that they are continuing to make changes to measure influence based on activity associated with your profile.
I haven’t been able to find anything to confirm my theory, but there does seem to be a definite shift. If it’s true, it’ll be a refreshing change to see people’s influence scores related to what they know and contribute rather than how many cute cat pictures they post.
Although my Klout Score has dropped like a rock and there are still many flaws with the concept of a social scorecard, I think this is another step in the right direction.
What are your thoughts? Have you seen any changes in your Klout activity recently?