It’s that time of year again. Time to reflect on the previous year and resolve to make positive changes for the new year. This year I’ve decided not to make any.
The other night at dinner I asked my son, “Are you going to make any resolutions this year?”
In a typical teenage fashion he replied, “Nope.”
“Why not?” I pressed.
“Well, I figure if it’s important enough to do, then I should start it right away and not wait until the new year to make it happen. If there are too many things to start all at once, then it’s a to do list,” he explained.
I think he has a point, so this year there will be no resolutions, but there is a very important list of things to do – starting today. Some I’m already doing, but could stand to do better and other things just need to get done.
SEO in 2013
It’s about more than keywords and links.
It’s about content, social signals, visibility, and relationships.
- Incorporate Google Authorship
- Establish an editorial calendar and stick to it!
- Publish new content a minimum of 3 times per week.
- Promote my content via Social Media
- Figure out how to use Twitter Lists and “listen” and engage more effectively.
- Add variety to my content – spice it up with videos and infographics.
- Actively participate in LinkedIn groups to learn and network.
- Create a LinkedIn page for my business.
- Invite guest bloggers to post.
- Update my Google+ profile and become active in the community.
- Incorporate structured data (aka rich snippets) when appropriate.
- Optimize my landing pages for long term lead generation.
This isn’t to say that the basics like having a well structured site or acquiring quality links to your site aren’t important. They are and always will be. Some say that search engine optimization (SEO) is dead, I think it’s more alive and interesting than ever.
For many, it’s always been about optimizing websites and content to provide a way for people to find the information they are seeking from trusted resources. For others SEO has been about chasing algorithms and getting as many links as possible, and yes, that kind of SEO is dead – (hip hip hooray!)
I like to think about the internet as the modern day water cooler and an SEO strategy that incorporates social media marketing and networking is the way to meet new customers and potential business partners. Providing relevant and useful information is a great way to establish trust and credibility two of the most important aspects of a long lasting relationship.
It’s going to be a busy 2013!
Which of these ‘to do’s ‘ is on your list?
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