I thought it would be fun to revisit my list of ‘resolutions’ as it relates to SEO in 2013. It was more of a to-do list than it was a list of things to learn do and implement. I had all sorts of grand ideas to make a fancy table with comments and a snappy way to indicate status, but that would have required me to stretch my rudimentary html skills way too far and learning html wasn’t (and never will be) on my list, so you’ll have to settle for the un-fancy version.
- Incorporate Google Authorship – done!
- Establish an editorial calendar and stick to it! – I’ve made a list of topics for blog posts, but I can’t really call it an editorial schedule.
- Publish new content a minimum of 3 times per week. – this is week 8 of 3 posts/week. 🙂
- Promote my content via Social Media – ongoing effort, I’m still trying to figure out what works best.
- Figure out how to use Twitter Lists and “listen” and engage more effectively. – I finally made some lists in Twitter, but I still feel clueless.
- Add variety to my content – spice it up with videos and
infographics– I don’t think I can really count the links to the Google+ hangouts and I’ve decided infographics aren’t going to be part of my schtick. There’s definitely more work to be done in this department.
- Actively participate in LinkedIn groups to learn and network. – I would say this is a work in progress, I’ve gained momentum and have met many great contacts. It’s exciting to think about all of the possibilities.
- Create a LinkedIn page for my business. – done, however I’m less than thrilled with the results. It could be because I haven’t updated it much. Not sure if it’s a chicken or the egg; I haven’t been updating it because no-one has engaged with what I have done however maybe people aren’t following or engaging because I’m not posting. Sharing through my personal profile seems to work better for me.
- Invite guest bloggers to post. – working first on building my readership so that a guest blogger will benefit from posting here.
- Update my Google+ profile and become active in the community. – this has been way more fun than I ever thought it would be. Google+ is turning into my favorite social platform and I don’t see that changing any time soon.
- Incorporate structured data (aka rich snippets) when appropriate. – not done, this one might be up soon.
- Optimize my landing pages for long term lead generation. – oh boy, I forgot I had put this one on the list. I think I need to set a schedule and go back through the main pages of my site. Some simplification is in order.
I’d have to say I feel pretty good about the progress I’ve made so far this year. Even better the efforts are paying off and I’m seeing positive traction in many areas. It’s exciting to see the number of visits to my site growing every month.
It’s thrilling to see my seo metrics all moving in the right direction as well. It’s hard to be patient in a world of instant gratification. Competing for impressions when you write about things like SEO and social media is challenging.
Thank goodness for my social networks as a method for distributing content, over 60% of my new visitors have come from one of my social profiles. The best part of learning all about social are the great contacts I’ve made, the ideas that have been exchanged, and the relationships that are being built.
I have no doubt that the leads that have come my way are a result of progress made on my SEO in 2013 to do list. Things are starting to come a little more naturally in the world of social networking and blogging and I’m feeling less like I spend every day drinking information from a fire-hose. Now it’s starting to be fun!
How are your search engine optimization and social media efforts going so far this year? Share your success stories, I’d love to hear them.