Pennsylvania SEO Training Classes

What is an SEO Workshop and What Makes it Different?

"Workshop on a Blackboard SEO Training Classes"A Search Engine Academy Workshop is a personalized hands-on workshop with limited enrollment to ensure individualized attention and instructor feedback.  We strive to create an environment that supports stress free learning.

Our instructors have years of hands on experience in working with companies of all sizes to increase organic traffic through SEO training classes and consulting.

The instructor for the Pennsylvania Search Engine Academy is Beth Browning.

Beth is an SEO and Inbound Marketing trainer, consultant and blogger. She loves teaching and helping people understand the power of the internet and how they can make the most of their online presence to generate leads and convert them to customers. She has over a decade of Ecommerce experience.

How it Works:

  • Simple 6-step process that is proven to get results right away
  • Small classes (10 or fewer)
  • Opportunities to work through and discuss your Web problems during class
  • Master Certification is eligible for college-level continuing ed units
  • 6 month Mentoring Program at no extra cost for all graduates of the five day Master SEO class
  • Attract the clients you want to your business, instead of trying to marketing to “everyone”

What You’ll Learn:

Day 1 – Search Engine Basics: Getting Results

By the end of Day 1, you will have a good grasp on how to perform Keyword Research and how to work with your content in the correct sequence of operations for maximum impact. You will have a good understanding of current on-site influences, as well as step-by-step methodology.

The day’s lessons include:

  • Our 6-step process for gaining top internet rankings in major search engines
  • What is Search Engine Optimization
  • How Search Engines Work
  • Why Apply SEO to Your Web site
  • How to implement SEO
  • The Benefits of Doing SEO
  • Overview of Analytics and What to Measure

Day 2 – Search Engine Processes

By the end of Day 2, you will understand how to optimize your pages manually by using our 6-step system. You will know which search engines and directories should be focused on for the best results, how to build link reputation and popularity, along with an awareness of all the ways to avoid being penalized accidentally.

The day’s lessons include:

  • Linking Strategies through External and Internal
  • How to get your pages indexed and accepted
  • Methods for staying out of trouble with search engines
  • Directory tutorials
  • Introduction to Blogging: the power of working with blogs, how they work, the advantages of blogging strategies, and blog search engines

Day 3 – The Future of Search Engine Marketing

By the end of Day 3, you will have a grasp of many more techniques that you can apply in highly competitive markets, as you learn Advanced Keyword Forensics and how to tap into behavioral trends based on the last 90 days of search activity. You will understand how to tap into search engine trends.

The day’s lessons  include:

  • Advanced Keyword Research
  • Natural Language Processing (NLP)
  • Information Architecture
  • Business Listing Quality Guidelines
  • Google Local
  • Video SEO
  • Mobile Search and SEO
  • Duplicate Content Issues

Day 4 – Advanced SEO Strategies

By the end of Day 4, you will have added to your arsenal of Advanced Skills, including a comprehensive look into Google.

The day’s lessons include:

  • Paid Search
  • Google Adwords
  • Google Display Ads
  • Personalization of Search
  • Google Plus
  • Google Authorship
  • Google Webmaster Tools
  • Google Panda and Penguin Rollouts
  • Measuring What’s Important KPI’s

Day 5 – Strategies “Beyond SEO”

By the end of Day 5, the entire workshop comes together and you will understand both the theoretical and practical ways of optimizing a web page.

The day’s lessons include:

  • Competitive Intelligence for SEO
  • Social Media and SEO
  • Schema.org & SEO
  • Site Technical Issues
  • Persuasive Copywriting for the web
  • Article Writing
  • Press Releases & SEO
  • Tips for the SEO Professional