Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing

I’m reading The Copywriter’s Handbook by Robert W. Bly, which dove tails nicely with my preparation for a workshop, How to Create Content that will Generate Online Leads. Copywriting isn’t something new and the internet hasn’t changed the fundamental principles. I think these two statements from the book sum up what the internet has changed […]

Link Building vs Creating Content for Local SEO

The Search Engine Land article, “The Best Link Building for Local SEO – None!” by Chris Silver Smith, sparked an immediate debate in one of my LinkedIn groups. The article makes a compelling argument in favor of  local small business SEO strategy that focuses on creating content and not on building links. It still surprises me (although […]

Google+ Hangouts on Air and #bloggingforbusiness

Over the weekend I had the opportunity to do an impromptu Google+ Hangout on Air with my friend Mark Vang. Mark’s company is markvang.com and he’s a social media mentor. We met a few months ago on Google+ and now share tips and information on a regular basis. We both participate in the Sanctuary Networking Community […]

How to Get Found on Google: Tips for a New Blogger or Website Owner

Have you recently launched a website or started a blog?  Are you checking Google Analytics, Webmaster Tools, and your social media stats daily? If you answered yes to the first question, you also more than likely answered yes to the second question and you may be frustrated if you’re not seeing instant results. It seems […]

Are you Suffering from Chicken or Egg Syndrome?

Do you wake up in the morning, look at your to do list, see the task “write a blog post,” and begin an internal debate between your ears? On the one hand you know you should write, publish, and promote content on a regular basis.It helps with search engine optimization, gives you something to promote […]

10 Reasons Your Business Needs a Blog

Is all of the talk about blogs starting to sound like the teacher in the Peanuts cartoons?  Wah Wah Wah! It’s true that a very small percentage of individuals ever make even $100 from their blogging efforts, and it’s also true there more than a few businesses that aren’t seeing an increase in sales or […]

Introducing Brand New SEO Training Modules

Are you tired of crowded and impersonal SEO training classes? Why is SEO Training Important? If you’re a business owner, marketing professional, or website owner chances are you’ve been hearing a lot about the importance of search engine optimization (SEO).  You’re also most likely being bombarded with information and emails about social media marketing, PPC […]

SEO Training in Action

I’m running behind on my editorial calendar once again, but this time it’s not because of a hurricane it’s because I was traveling and had the great opportunity to connect and teach.  I did manage to get one post written and published before I left, but not enough. Among many other great topics the SEO […]

10 Sources for Business Blog Content

Do you ever find yourself sitting down to write a blog post and realize that you’re spending more time surfing the internet looking for inspiration than writing? Writers block is real.  Some days the ideas and words just flow and other days it seems like there’s nothing there. When you write on a regular basis, […]