Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing

I’m reading The Copywriter’s Handbook by Robert W. Bly, which dove tails nicely with my preparation for a workshop, How to Create Content that will Generate Online Leads. Copywriting isn’t something new and the internet hasn’t changed the fundamental principles. I think these two statements from the book sum up what the internet has changed […]

Link Building vs Creating Content for Local SEO

The Search Engine Land article, “The Best Link Building for Local SEO – None!” by Chris Silver Smith, sparked an immediate debate in one of my LinkedIn groups. The article makes a compelling argument in favor of  local small business SEO strategy that focuses on creating content and not on building links. It still surprises me (although […]

SEO + The Moment of Intent = Customers

Most people think of SEO as a technical, geeky, and a necessary evil at best. Many folks even wonder why SEO matters to their business. However, I like to think of it as SEO marketing and consider it to be one of the fundamental components of an overall marketing and customer acquisition strategy. I came […]

Inbound Marketing and SEO – 4 Tips for Optimizing Content

I’ve recently been following a conversation that started with a question about whether or not inbound links from social networks are of any value for SEO. I find it perplexing that there are still so many people in the SEO field that downplay the importance of social media when it comes to search engine optimization […]

Is Traditional Marketing Still Alive or is Inbound Marketing the Way to Go?

Overall statistics indicate that marketing spend is on the rise, although I talk with many small and medium size business who marketing budgets have remained relatively the same. In either case, many marketers are asking the question, “Is Traditional Marketing Still Alive?“ Two of the biggest questions business owners and marketing professionals have always asked […]

SEO is Dead – There’s no Future in SEO

Yep, you heard it here – SEO is dead.  SEO has been proclaimed dead on multiple occasions in the past decade, but this time it’s for real.  There are a growing number of people who believe that search engine optimization is no longer needed and that Google is killing it with updates like Panda and Penguin.  They […]

Social Media is the New SEO or is it?

It’s really no wonder that many businesses, especially small businesses are confused about how to think about social media marketing and search engine optimization.  There is so much information available it makes my head spin and unfortunately it’s not all good information.  One of my favorite buzz word phrases to pick on is that, “Social media is […]

How Search Engines Find Your Content

Although the title of this post is “How Search Engines Find Your Content” (and you won’t be disappointed, spoiler: there’s a slideshow at the end); what I also wanted to share was my latest social networking adventure. I know I’ve mentioned before that I really underestimated the power of social media marketing and networking and I’m […]

What is Google Authorship and Author Rank?

There are over 30 trillion pages, more than 42 million WordPress blogs, and close to 650 million websites on the internet.  That’s a lot of content and it creates a huge challenge for search engines like Google, whose job it is to sift through all of those pages and differentiate between quality content and garbage. There […]