What Is a Backlink part 2 – Optimizing External Links

Now that we know the answer to the question, “what is a backlink?” let’s talk about some ways to make the most of the links coming into our website from blogs, online publications, and other websites. Before diving into how to optimize backlinks, here’s another method for discovering websites that you may want to have […]

All Backlinks are Not Created Equal but They All Count

Just what is a backlink?  I get asked this question fairly often. If this isn’t a term you’re familiar with, it’s one you should be especially if you have a website that you hope to have found on Google.  One of the fundamental cornerstones of SEO strategy is the concept of back links. In a […]

Inbound Links – More is Not Necessarily Better

Inbound links (IBLs) from other websites have been an important part of Search Engine Optimization (SEO) from the beginning.  A link to your website is like a vote for the content and information you provide.  For years many companies have devoted time, money, and resources to acquiring as many inbound links as possible. I was […]