What’s the Best Keyword Strategy? The Answer May Surprise You

Which keyword strategy is the best way to optimize the content on your website? Create content and optimize multiple pages for your target keyword Create and optimize one page for your target keyword The answer may surprise you. Most of the time when people think of keyword stuffing, they think of it from the perspective […]

Flying Blind – SEO in a World of Personalized Results (part 2)

There is no such thing as “normal” search results and there hasn’t been for a long time.  The fact that it’s impossible to predict searcher behavior (unless perhaps you’re Google) coupled with the lack of true visibility into your position on a search results page has made SEO (search engine optimization) more challenging than ever […]

Are You Ready for SEO?

Are you ready for SEO? That seems like a silly question for anyone that has a website and the answer is most certainly an emphatic YES! Or is it? It’s not as straight forward as it seems.  You may have a website and you may be ready to implement a search engine optimization strategy, in […]

But That’s Not What I Asked For…(Tips for Improving SEO Relevancy)

We’ve all been there, those conversations where two people thought they were on the same page, but ended up being worlds apart.  The same thing can happen when it comes to providing content and information to people who are searching online for the products and services we offer.  SEO is all about keywords and links, […]

How to Find and Use the Right Keywords

Do you know what keywords people use when they are searching for your product or service? Let’s start with the basics and talk about what a keyword is and why it’s important. Keyword(s) = the words or terms that a person enters into the search box when they are looking for something on the internet […]