Bing it On! Influencers,Search, and Klout

A few weeks ago I shared my thoughts about “The Dance Between Search and Social”  in a Friday #opensm Hangout. In addition to the obvious subjects of Google+, Google Authorship, and Author Rank, I thought it was important to talk about social scorecards such as Klout. There are other social scorecard/networks like Kred, TrustCloud, and […]

Does Social Media Influence Search Engine Rankings?

There are days where I wish I could turn off my brain and stop thinking about all of the nuances associated with search engine optimization and social media marketing, but I can’t.  For me, the two subjects are almost equally interesting and the interplay between them is downright fascinating. There’s a lot of debate within […]

Does Klout have any clout?

Today’s post was supposed to be some ‘how to’ tips about optimizing visual elements like pictures and videos for search engines.  But truth to be told I’m too excited about some recent news to settle in and focus on writing something as serious as real SEO tips, so I thought I’d have some fun with one of my topics which […]

Is There a Social Media Scorecard?

Do You Have Klout? Do You Need It? Search engine optimizers and social media advocates debate amongst themselves whether or not Klout is important or meaningful, but I don’t think anyone can deny that social signals are becoming more important and do have an influence on search engine rankings. What is a Social Signal and […]