Link Building vs Creating Content for Local SEO

The Search Engine Land article, “The Best Link Building for Local SEO – None!” by Chris Silver Smith, sparked an immediate debate in one of my LinkedIn groups. The article makes a compelling argument in favor of  local small business SEO strategy that focuses on creating content and not on building links. It still surprises me (although […]

SEO is Dead – There’s no Future in SEO

Yep, you heard it here – SEO is dead.  SEO has been proclaimed dead on multiple occasions in the past decade, but this time it’s for real.  There are a growing number of people who believe that search engine optimization is no longer needed and that Google is killing it with updates like Panda and Penguin.  They […]

SEO – The Game may have Changed, but the Rules are Still the Same

It’s interesting to me that so many people feel that “Google keeps changing the rules” for SEO.  The rules have never changed, there’s always been good SEO and bad SEO. Good SEO is also referred to as White Hat and as you might guess, bad search engine optimization practices are referred to as Black Hat. […]

How to Get Found on Google: Tips for a New Blogger or Website Owner

Have you recently launched a website or started a blog?  Are you checking Google Analytics, Webmaster Tools, and your social media stats daily? If you answered yes to the first question, you also more than likely answered yes to the second question and you may be frustrated if you’re not seeing instant results. It seems […]

Local SEO – Does Your Business Have a 7 Pack?

Do you ever wonder how local businesses get listed at the top of the search results page?  Do you wonder why yours isn’t?  Do you wonder how local search works? I like to order Chinese food on the weekends.  Now that I’ve lived here for a while, my favorite restaurant is entered into my contacts […]

Think Behavior Not Keyword

Does your list of  search engine optimization tips talk about targeting keywords or understanding behavior? When you decide to move to a new house or community, what is the first thing you do? My guess is that you jump onto your computer, tablet, or smart phone and start doing some searching to learn more about […]

Is Your Local Business Website Like an Unlisted Phone Number?

Is your local business as visible online as you think it is? Some of you may remember the days when kids used to argue with their parents about using the phone and the internet at the same. Back in those days the Yellow Pages and cocktail parties were the only way to find local services […]