SEO is Dead – There’s no Future in SEO

Yep, you heard it here – SEO is dead.  SEO has been proclaimed dead on multiple occasions in the past decade, but this time it’s for real.  There are a growing number of people who believe that search engine optimization is no longer needed and that Google is killing it with updates like Panda and Penguin.  They […]

Social Media Marketing – What’s the best platform?

In almost every group or forum I participate in there’s at least one discussion related to which social media platform works best for businesses. The opinions and advice range from they all work and you need to be active in every channel to social media marketing is a complete waste of time. I personally fall […]

Flying Blind – SEO in a World of Personalized Results (part 2)

There is no such thing as “normal” search results and there hasn’t been for a long time.  The fact that it’s impossible to predict searcher behavior (unless perhaps you’re Google) coupled with the lack of true visibility into your position on a search results page has made SEO (search engine optimization) more challenging than ever […]

But That’s Not What I Asked For…(Tips for Improving SEO Relevancy)

We’ve all been there, those conversations where two people thought they were on the same page, but ended up being worlds apart.  The same thing can happen when it comes to providing content and information to people who are searching online for the products and services we offer.  SEO is all about keywords and links, […]

5 Tips to Improve Your Social Signal and Why You Should

At the recent 2012 SES San Francisco Conference Matt Cutts explained,“Google wants as close to ideal rankings and best quality search results possible…I can see social becoming a bigger signal in the long term. In the short term, Google won’t leave links behind. Ultimately, Google doesn’t want people to worry about Pandas or Penguins. Google […]

A Funny Thing Happened on Facebook

Are business cards a thing of the past? Is social media an effective way to network? I’m new to the world of networking through social media and I’ll be the first to admit that its a bit overwhelming at times.  There are so many “dos and don’ts” and the lists of best practices and lessons […]

Is There a Social Media Scorecard?

Do You Have Klout? Do You Need It? Search engine optimizers and social media advocates debate amongst themselves whether or not Klout is important or meaningful, but I don’t think anyone can deny that social signals are becoming more important and do have an influence on search engine rankings. What is a Social Signal and […]

Do Your Prospects Know Who You Are?

Are you creating a negative image of yourself or your company through Social Media Marketing without even knowing it? As I’ve been learning to navigate the world of Social Media Marketing, its become evident that if you have a a profile on a social network, you’re ‘doing social media marketing’ whether you think you are […]

Blogging For Business – What Should You Write About?

A conversation I often have with my clients is how important it is to have a blog for their business and to make sure that they are writing about the right things.  One of the most common questions I hear is “How do I know what to write about?” The answer is actually not as […]