Who Needs SEO Training?

I’m of the opinion that almost everyone on the planet would benefit from SEO training, but I guess that might be a bit of an overstatement.  However I don’t think it’s an overstatement that anyone that owns, manages, builds, markets, or updates a website should make the investment and find a way to learn about […]

How Hiring an SEO Agency Changed my Life

As an experiment, I thought I’d share my story and the reason that I became an SEO instructor and consultant.  My first exposure to SEO was in early 2000 and it seems like it was just yesterday. I remember hours and hours of meetings to review every page on the site.  The endless conversations to […]

Small Businesses Can’t Afford SEO – Hogwash

I recently read an article in which the author suggested that small businesses don’t need to do SEO and that they should implement a pay per click (PPC) strategy instead.  He actually said that small businesses can’t afford SEO. I haven’t stopped shaking my head about it since reading it.  I can only hope that […]

How Search Engines Find Your Content

Although the title of this post is “How Search Engines Find Your Content” (and you won’t be disappointed, spoiler: there’s a slideshow at the end); what I also wanted to share was my latest social networking adventure. I know I’ve mentioned before that I really underestimated the power of social media marketing and networking and I’m […]

3 Key SEO Success Factors

It’s true that SEO is largely done through the use of incorporating keywords your target audience uses to search the internet, but in order to be successful when it comes to optimizing a website it’s important to understand all of the components that contribute to a successful search engine optimization strategy. SEO today is about […]

How to Optimize Images for SEO

One of the pieces of content that’s frequently overlooked are images. In my post,Are Attractive Images Turning Your Website into a Wallflower? , I reviewed how search engines work and the impact of having too many images as well as the fact that there’s an opportunity to optimize your pictures to help with SEO. There are hundreds of […]

Are You Ready for SEO?

Are you ready for SEO? That seems like a silly question for anyone that has a website and the answer is most certainly an emphatic YES! Or is it? It’s not as straight forward as it seems.  You may have a website and you may be ready to implement a search engine optimization strategy, in […]

Introducing Brand New SEO Training Modules

Are you tired of crowded and impersonal SEO training classes? Why is SEO Training Important? If you’re a business owner, marketing professional, or website owner chances are you’ve been hearing a lot about the importance of search engine optimization (SEO).  You’re also most likely being bombarded with information and emails about social media marketing, PPC […]