Inbound Marketing and SEO – 4 Tips for Optimizing Content

I’ve recently been following a conversation that started with a question about whether or not inbound links from social networks are of any value for SEO. I find it perplexing that there are still so many people in the SEO field that downplay the importance of social media when it comes to search engine optimization […]

How Hiring an SEO Agency Changed my Life

As an experiment, I thought I’d share my story and the reason that I became an SEO instructor and consultant.  My first exposure to SEO was in early 2000 and it seems like it was just yesterday. I remember hours and hours of meetings to review every page on the site.  The endless conversations to […]

SEO Services – 4 Must Ask Questions

Performance Pay SEO Guarantee! Experienced SEO Starting at $299/mo. I see ads for SEO services like this all the time in my gmail, Facebook, LinkedIn, and while surfing the internet. I honestly can’t imagine what these folks are thinking by running ads that would be interpreted by most people as a guarantee to sky-rocket a website’s rank […]

Small Businesses Can’t Afford SEO – Hogwash

I recently read an article in which the author suggested that small businesses don’t need to do SEO and that they should implement a pay per click (PPC) strategy instead.  He actually said that small businesses can’t afford SEO. I haven’t stopped shaking my head about it since reading it.  I can only hope that […]

SEO Workshop Series – How to Create Content Search Engines Can Find

The need to create quality content has been written about extensively; almost every article or post I read (or write) about search engine optimization or social media contains a reference to the importance of ‘quality content,’ but there seems to be something missing.  The missing element is how to create content search engines can find.  If you write great […]

SEO Workshop Series – How Search Engines Find Your Content

This might be cheating a little, since I already posted links to my slideshow and first every Google+ hangout (How Search Engines Find Your Content), but since I presented the third and final SEO workshop in the series today, I thought it was a good opportunity to post the workshops in a consecutive series. I wrote about […]

How Search Engines Find Your Content

Although the title of this post is “How Search Engines Find Your Content” (and you won’t be disappointed, spoiler: there’s a slideshow at the end); what I also wanted to share was my latest social networking adventure. I know I’ve mentioned before that I really underestimated the power of social media marketing and networking and I’m […]

Does Social Media Influence Search Engine Rankings?

There are days where I wish I could turn off my brain and stop thinking about all of the nuances associated with search engine optimization and social media marketing, but I can’t.  For me, the two subjects are almost equally interesting and the interplay between them is downright fascinating. There’s a lot of debate within […]

How to Optimize Images for SEO

One of the pieces of content that’s frequently overlooked are images. In my post,Are Attractive Images Turning Your Website into a Wallflower? , I reviewed how search engines work and the impact of having too many images as well as the fact that there’s an opportunity to optimize your pictures to help with SEO. There are hundreds of […]