Inbound Marketing and SEO – 4 Tips for Optimizing Content

I’ve recently been following a conversation that started with a question about whether or not inbound links from social networks are of any value for SEO. I find it perplexing that there are still so many people in the SEO field that downplay the importance of social media when it comes to search engine optimization […]

I have Google Analytics Why do I need Webmaster Tools?

I’ve been surprised by how many websites have set up Google Analytics but haven’t set up webmaster tools with Google and Bing.  It’s true that Google Analytics  will provide you with all of the information you need to monitor the health of your site from a marketing perspective, but it doesn’t provide any insight to what’s […]

Top 6 SEO Mistakes and How to Correct Them

Someone recently asked me what SEO mistakes I see most often and it seemed like a good topic for a blog post.  Believe it or not, most of the mistakes are fairly basic and are easy to correct.  Search engine optimization can get complex when you start talking about large websites with dynamic search and […]

How Search Engines Find Your Content

Although the title of this post is “How Search Engines Find Your Content” (and you won’t be disappointed, spoiler: there’s a slideshow at the end); what I also wanted to share was my latest social networking adventure. I know I’ve mentioned before that I really underestimated the power of social media marketing and networking and I’m […]

What is Google Authorship and Author Rank?

There are over 30 trillion pages, more than 42 million WordPress blogs, and close to 650 million websites on the internet.  That’s a lot of content and it creates a huge challenge for search engines like Google, whose job it is to sift through all of those pages and differentiate between quality content and garbage. There […]

3 Key SEO Success Factors

It’s true that SEO is largely done through the use of incorporating keywords your target audience uses to search the internet, but in order to be successful when it comes to optimizing a website it’s important to understand all of the components that contribute to a successful search engine optimization strategy. SEO today is about […]

How to Optimize Images for SEO

One of the pieces of content that’s frequently overlooked are images. In my post,Are Attractive Images Turning Your Website into a Wallflower? , I reviewed how search engines work and the impact of having too many images as well as the fact that there’s an opportunity to optimize your pictures to help with SEO. There are hundreds of […]

Are Attractive Images Turning Your Website into a Wallflower?

It’s been said that a picture is worth a thousand words, but when it comes to SEO (search engine optimization) that’s not necessarily the case. You want your website to be as visually appealing as possible right?  The answer to that question is yes.  Your website should be attractive and easy to navigate. However, if you’re convinced […]

How to Get Found on Google: Tips for a New Blogger or Website Owner

Have you recently launched a website or started a blog?  Are you checking Google Analytics, Webmaster Tools, and your social media stats daily? If you answered yes to the first question, you also more than likely answered yes to the second question and you may be frustrated if you’re not seeing instant results. It seems […]