What’s the Best Keyword Strategy? The Answer May Surprise You

Which keyword strategy is the best way to optimize the content on your website? Create content and optimize multiple pages for your target keyword Create and optimize one page for your target keyword The answer may surprise you. Most of the time when people think of keyword stuffing, they think of it from the perspective […]

Write to Sell – 14 Practical Copywriting Tips for SEO and Inbound Marketing

I’m reading The Copywriter’s Handbook by Robert W. Bly, which dove tails nicely with my preparation for a workshop, How to Create Content that will Generate Online Leads. Copywriting isn’t something new and the internet hasn’t changed the fundamental principles. I think these two statements from the book sum up what the internet has changed […]

I have Google Analytics Why do I need Webmaster Tools? Part 2

More often than not I get a blank stare in response to the question, “Do you have Google Webmaster Tools set up?” It seems that ever since Google integrated natural search data into Google Analytics, Webmaster tools have all but been forgotten about. I wrote I have Google Analytics, Why do I need Webmaster Tools […]

Link Building vs Creating Content for Local SEO

The Search Engine Land article, “The Best Link Building for Local SEO – None!” by Chris Silver Smith, sparked an immediate debate in one of my LinkedIn groups. The article makes a compelling argument in favor of  local small business SEO strategy that focuses on creating content and not on building links. It still surprises me (although […]

Inbound Marketing and SEO – 4 Tips for Optimizing Content

I’ve recently been following a conversation that started with a question about whether or not inbound links from social networks are of any value for SEO. I find it perplexing that there are still so many people in the SEO field that downplay the importance of social media when it comes to search engine optimization […]

Is Traditional Marketing Still Alive or is Inbound Marketing the Way to Go?

Overall statistics indicate that marketing spend is on the rise, although I talk with many small and medium size business who marketing budgets have remained relatively the same. In either case, many marketers are asking the question, “Is Traditional Marketing Still Alive?“ Two of the biggest questions business owners and marketing professionals have always asked […]

Who Needs SEO Training?

I’m of the opinion that almost everyone on the planet would benefit from SEO training, but I guess that might be a bit of an overstatement.  However I don’t think it’s an overstatement that anyone that owns, manages, builds, markets, or updates a website should make the investment and find a way to learn about […]

I have Google Analytics Why do I need Webmaster Tools?

I’ve been surprised by how many websites have set up Google Analytics but haven’t set up webmaster tools with Google and Bing.  It’s true that Google Analytics  will provide you with all of the information you need to monitor the health of your site from a marketing perspective, but it doesn’t provide any insight to what’s […]