Is Traditional Marketing Still Alive or is Inbound Marketing the Way to Go?

Overall statistics indicate that marketing spend is on the rise, although I talk with many small and medium size business who marketing budgets have remained relatively the same. In either case, many marketers are asking the question, “Is Traditional Marketing Still Alive?“ Two of the biggest questions business owners and marketing professionals have always asked […]

Why I Decided to Give Pinterest a Try

I swore I wouldn’t do it, I swore I’d never bother setting up a Pinterest page for my business but, I changed my mind.  I have been questioning the value of Pinterest for a business like mine even more than I’ve been questioning the value of Facebook.  I know I’m in the minority when it […]

How Search Engines Find Your Content

Although the title of this post is “How Search Engines Find Your Content” (and you won’t be disappointed, spoiler: there’s a slideshow at the end); what I also wanted to share was my latest social networking adventure. I know I’ve mentioned before that I really underestimated the power of social media marketing and networking and I’m […]

Does Klout have any clout?

Today’s post was supposed to be some ‘how to’ tips about optimizing visual elements like pictures and videos for search engines.  But truth to be told I’m too excited about some recent news to settle in and focus on writing something as serious as real SEO tips, so I thought I’d have some fun with one of my topics which […]

How to Get Found on Google: Tips for a New Blogger or Website Owner

Have you recently launched a website or started a blog?  Are you checking Google Analytics, Webmaster Tools, and your social media stats daily? If you answered yes to the first question, you also more than likely answered yes to the second question and you may be frustrated if you’re not seeing instant results. It seems […]

Social Media Marketing Doesn’t Work (unless you have a strategy) – 8 Tips for Success

As much as I hate to say it, the reality is that for many companies, social media marketing is a waste of time, but it doesn’t have to be. The internet is littered with company pages that haven’t been updated in six months or more, meaningless posts and tweets, and abandoned blogs. My guess is […]

Social Media Marketing Doesn’t Work (unless you have a strategy) – 8 Tips for Success

As much as I hate to say it, the reality is that for many companies, social media marketing is a waste of time, but it doesn’t have to be. The internet is littered with company pages that haven’t been updated in six months or more, meaningless posts and tweets, and abandoned blogs. My guess is […]

Social Media Marketing – What’s the best platform?

In almost every group or forum I participate in there’s at least one discussion related to which social media platform works best for businesses. The opinions and advice range from they all work and you need to be active in every channel to social media marketing is a complete waste of time. I personally fall […]

Social Media Networking is a Waste of Time

Are you in the camp that believes social media marketing networking is a waste of time?  If you are, you’re not alone.  I regularly talk to people who don’t believe social media networking works and it is too time consuming to bother with.  Often-times they have tried ‘doing’ social media and have a blog on […]

Do You See What I See? (Measuring SEO)

Is it just me or do the lines between Search Engine Optimization (SEO) and Social Media Marketing seem to be blurring? How do you know if your strategy is working? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s “natural” or unpaid results.”  […]