Social Networking on Steroids

I think my favorite posts to write are the ones that I share my personal experiences with SEO and social networking.  It never ceases to amaze me when something out of the ordinary happens. Although I guess being surprised about some of what I consider to be extraordinary in the world of social networking is a little like when […]

Social Media is the New SEO or is it?

It’s really no wonder that many businesses, especially small businesses are confused about how to think about social media marketing and search engine optimization.  There is so much information available it makes my head spin and unfortunately it’s not all good information.  One of my favorite buzz word phrases to pick on is that, “Social media is […]

Why I Decided to Give Pinterest a Try

I swore I wouldn’t do it, I swore I’d never bother setting up a Pinterest page for my business but, I changed my mind.  I have been questioning the value of Pinterest for a business like mine even more than I’ve been questioning the value of Facebook.  I know I’m in the minority when it […]

Does Social Media Influence Search Engine Rankings?

There are days where I wish I could turn off my brain and stop thinking about all of the nuances associated with search engine optimization and social media marketing, but I can’t.  For me, the two subjects are almost equally interesting and the interplay between them is downright fascinating. There’s a lot of debate within […]

Does Klout have any clout?

Today’s post was supposed to be some ‘how to’ tips about optimizing visual elements like pictures and videos for search engines.  But truth to be told I’m too excited about some recent news to settle in and focus on writing something as serious as real SEO tips, so I thought I’d have some fun with one of my topics which […]

Social Media Networking is a Waste of Time

Are you in the camp that believes social media marketing networking is a waste of time?  If you are, you’re not alone.  I regularly talk to people who don’t believe social media networking works and it is too time consuming to bother with.  Often-times they have tried ‘doing’ social media and have a blog on […]

4 Reasons to Use LinkedIn

I have a confession to make. Up until six months ago, I considered LinkedIn to be somewhere to store my resume and social networks like Facebook as a great place to share pictures with friends and family. Twitter and Google+ weren’t even on my radar, and the only blogging I did was for personal reasons. […]

SEO in 2013 – New Year’s Resolutions

It’s that time of year again.  Time to reflect on the previous year and resolve to make positive changes for the new year.  This year I’ve decided not to make any. The other night at dinner I asked my son, “Are you going to make any resolutions this year?” In a typical teenage fashion he […]

5 Tips to Improve Your Social Signal and Why You Should

At the recent 2012 SES San Francisco Conference Matt Cutts explained,“Google wants as close to ideal rankings and best quality search results possible…I can see social becoming a bigger signal in the long term. In the short term, Google won’t leave links behind. Ultimately, Google doesn’t want people to worry about Pandas or Penguins. Google […]

4 Easy to Implement Blogging Tips

“70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.”[1] It’s hard to ignore a statistic like that, but it’s important to keep in mind that having a blog and updating it 2 – 3 times a week is the execution and not the strategy. We’ve all heard […]