How to Reconcile Google Webmaster and Analytics Search Queries

I’ll never forget the first time I tried to compare and reconcile the search query data between Google Webmaster Tools and Google Analytics. I nearly fell on the floor, nothing matched. The number of impressions varied wildly between the two, the top search queries different, and I was baffled. I immediately turned to Google search […]

I have Google Analytics Why do I need Webmaster Tools? Part 2

More often than not I get a blank stare in response to the question, “Do you have Google Webmaster Tools set up?” It seems that ever since Google integrated natural search data into Google Analytics, Webmaster tools have all but been forgotten about. I wrote I have Google Analytics, Why do I need Webmaster Tools […]

I have Google Analytics Why do I need Webmaster Tools?

I’ve been surprised by how many websites have set up Google Analytics but haven’t set up webmaster tools with Google and Bing.  It’s true that Google Analytics  will provide you with all of the information you need to monitor the health of your site from a marketing perspective, but it doesn’t provide any insight to what’s […]