Videos don’t help with SEO (unless they’re optimized) – Part 2

"Video Reel - Video SEO Tops"Hopefully you’re intrigued about the idea of incorporating videos as a part of your content marketing strategy. So let’s talk about how to make sure the videos you worked hard to produce actually do help your SEO (search engine optimization) efforts.  Today we’ll cover a few SEO video tips and best practices.

Before we do, I’d like to take a step back and talk about what the focus of SEO should be.  Whether you are producing a video, creating an infographic, or doing some good old fashioned writing.  Your target audience or in other words, the real people that will be consuming the content should be the first consideration.

If your focus is on the search engines and chasing the latest Panda update from Google, you don’t really have a sound strategy and ultimately your efforts will fail. All content needs to be interesting and relevant or no one will watch your videos or read your content and more importantly they won’t share it with others.

Ok back to the business at hand, you’ve made some great videos and now it’s time to optimize them so Google finds each one and delivers them on a search results page.

Video SEO Tips

  1. Give each video a keyword rich title – YouTube truncates the title after 62 characters, so you’ll want to keep your title in the range of 65 characters or less.
  2. Include keywords in your description – It’s a good idea to include a link and a call to action early in the description.
  3. Include the word video in the meta data – search engines place value on the word video and often-times people will include ‘video’ as a part of their search phrase.
  4. Assign 5 – 7 relevant tags to your video – Apply learnings from your keyword research to select appropriate tags that will help optimize your video for SEO.
  5. Provide a full transcript when the video has audio – This is an easy way to add more content and helps with over all search engine optimization.
  6. Use Thumbnails to invite visitors to watch your video – Thumbnail images can be optimized visually to increase the likelihood that someone will want to watch it.
  7. Let people rate your videos – Search engines pay attention to comments and activity like ratings. If you get a lot of good comments and ratings, YouTube prefers to show popular videos and so does Google.
  8. Build a video site map or in other words a page with the list of videos – You’ll want to create one for people and one for search engines.

Here’s a video from Hubspot that does a great job of describing how to upload a video to YouTube.

What’s your favorite tip?