Saying videos don’t help with SEO (search engine optimization) because your videos on YouTube.com aren’t driving any traffic to your website is a little like saying blogs don’t work and the only thing you need to get found in Google’s search results is a one page website. the approach to video SEO isn’t a lot different from how you optimize a website.
Video’s can be incorporated into your website and content marketing plan in a variety of ways (something I plan to explore for myself in the next month or two). They can be a great way to add interest, promote your business, and they can make the job of creating content easier. You can take the great blog post or article you just wrote and create a video version of it.
There are some common search terms that often return links to videos within the first page of search results.
- What is
- How to
For the sake of discussion, let’s say we opened up a mens clothing store and our SEO agency told us that we need to have content on the website.
This is where creating content can be fun. I promise it doesn’t have to be painful and I also promise that you’re more creative than you give yourself credit for.
This is a perfect example of thinking beyond what you sell and think about why people are searching.
People who are in the market for a tie may be first time tie tiers or they may have a teenage son that isn’t grasping the concept. If you sell ties, what a great way to add some useful content to your website that is directly relevant to what you sell.
Posting videos for your business can help you in more than one way.
- Increase visibility in search engine results
- Build brand recognition
- Help you build links.
Avoid making self promotional videos, they’ll bore the viewer and won’t result in traffic to your site. Keep them short, 3 – 10 minutes or less is the average person’s attention span depending on the topic.
The good news about keeping videos short is that it’s an opportunity to take longer videos and split them up into multiple segments (see how easy it is to create a lot of content?).
Creating the video and putting it on YouTube isn’t enough, in fact you may want to host it yourself, and at a minimum you’ll want to apply some video SEO basics. You need to think about it the same way you’ve come to think about content and apply your knowledge about keywords to video as well.
Next time we’ll talk about the specifics of optimizing a video for SEO.