Web Usability — Are you getting everything you can from your website?
- Are customers unable to complete transactions without contacting your call center?
- Are they stumbling in the same spot over and over?
- Are you losing sales because visitors are frustrated by the experience on your site?
- Do you know the answers to these questions?
If the answer is yes to one or more of the questions, now is a good time to evaluate the design of your website. A well designed and easy to use website is a key success factor:
- Increase conversion
- Reduce abandonmentrate
- Engage customers
- Improve search engine position
- Drive qualified traffic to your site
- Reduce customer complaints
What Does Usability Mean?
Usability could be defined as “being easy to use,” but that oversimplifies the concept. The question shouldn’t be limited to “is it easy to use?” The more important question is who was it designed for and is it easy for them to use?
Was it designed based on how your customer navigates a website or was it based on how your boss, the designer, or the developer likes to shop and research online? Unless the visitors to your website are the same as the people who are declaring it “easy to use,” chances are great that you’re losing business.
Usability means that the person who is actually using it finds it “easy to use.”
I Have a Designer – Why Hire a Consultant?
Hiring a web usability and design consultant will more than pay for itself. These experts thrive on staying on top of best practices and will focus on helping you deliver an experience that will delight your customers and result in more sales. A web usability expert will deliver an objective review of your websites strengths and weakness. This professional will help you develop a strategy to make improvements that will result in better customer experience which will lead to an increase in conversion and growth in sales.
Whether you’re a sole proprietor of your own business or are in charge of your company’s internet marketing department, you don’t have time to keep up on the constantly changing playing field. Hiring a qualified professional lets you focus on what you do best.
- Fresh perspective – objective point of view
- Current knowledge of Best Practices
- Knows the “Do’s and Don’ts” of website design
- Content development
- SEO Training – too many websites are designed without SEO (Search Engine Optimization) in mind