What Makes Content Good? (and I’m not talking about SEO)

I’m a late bloomer, I didn’t figure out I’m a writer until a few years ago and look at me now, between client work and my own blog, I’m writing more than ever before. When it comes to social media I consider myself to be a newbie and I have so many things to learn it makes my head spin.  Content distribution is one of the more interesting aspects of SEO, and I for one am grateful for all of the social networks because it makes it much easier for a new blog to gain visibility, particularly in a highly competitive space.

One of the things that’s both frustrating and fun about blogging is trying to figure out what makes some content resonate with more people than others. When I write I focus on the readers not the search engines, which seems to surprise many people.

Do I care about SEO when it comes to writing?  Of course I do, I want the search engines to find my articles and display them in search results for relevant keywords because that’s the way people find content.  My main goal is to write about things I’m passionate about and that other people find interesting.

I love providing information and being a resource that people find helpful.  Obviously I also hope that it will generate leads and interest in my business services and workshops.  After all, a girl can’t live on good looks, Google +’s, and a great sense of humor.

I’ve been writing and publishing on a regular basis for a few months now and it’s fascinating to see which posts will be “successful.”  Last week I published I have Google Analytics Why do I need WebMaster Tools? and much to my surprise the social shares from Google Plus went through the roof (at least in by my standards).  I was flabbergasted when I saw 94 Google +’s and it was also shared in the double digits.

Social Shares for Post about WebMaster Tools

Contrast that with my post Top 6 SEO Mistakes which only received 12 Google +’s but got 40 Pins – what? huh?  I can’t for the life of me figure that out.  Why was one post so popular on  Google + and the other so popular on Pinterest?  And don’t even get me started on why some posts get a bunch of tweets and nothing else or the posts that just get a handful of shares across the board. (I rarely see any activity from Facebook and LinkedIn)

Social Shares for Post about top SEO Mistakes

The experience made me wonder more than ever about the question, “what makes good content?,” and what makes people more inclined to share information on one social network than another?

All I know is that it’ll be fun to continue to try and figure it out.

What are your theories and what’s your experience on social sharing?