I swore I wouldn’t do it, I swore I’d never bother setting up a Pinterest page for my business but, I changed my mind. I have been questioning the value of Pinterest for a business like mine even more than I’ve been questioning the value of Facebook. I know I’m in the minority when it comes to Facebook, and that’s OK. I’m not saying it doesn’t work well for some businesses, I just don’t know that I think Facebook is necessary for everyone.
There are probably a few more people who question whether or not Pinterest will work for promoting B2B services like search engine optimization consulting and SEO training. It makes total sense in my mind for companies that sell products that are easy to represent visually and my guess is that it’s been a big driver in the increasing popularity of infographics.
Backing up just a minute, I know not everyone is familiar with Pinterest so let me take just a minute to describe it. In a nutshell, it’s like a virtual bulletin board. I don’t know about you, but when I was in High School and College I had a big cork board covered in pictures of my favorite people, places, and events.
Pinterest isn’t all that different from the old fashioned bulletin board, it’s kind of like an on-line version of one. As you browse the internet and come across pictures of things that you like, things that motivate you, or things that make you crazy you ‘pin’ them to your bulletin board. Just like the other social networks, you can follow people and they can follow you, but instead of sharing words you share pictures and videos.
So why did I decide to give Pinterest a try?
A few weeks ago I participated in a Webinar that was all about Pinterest. the host of the event, Melanie Duncan made a pretty compelling argument for how it can be used to promote any type of business so I in the spirit of being open minded I decided to give it a try. I’ve since read some good articles written by Beth Hayden for the copyblogger.com blog, one that is definitely worth checking out is “56 Ways to Market Your Business on Pinterest.“
I thought about converting my personal Pinterest account to a business one. I also considered adding boards to to it, but I didn’t feel it was a good fit. I have boards like “Recipes to try,” “Jewelry I like,” and “Hobbies and Interests” and that didn’t seem to be a good fit alongside topics such as SEO tips and social media marketing infographics. Since I don’t have a big following it seemed to make more sense to start from scratch.
The reason I decided to write about it is that the experience of setting up my Pinterest account revealed some interesting things about my blog and gave me a visual representation of the things I write about and an understanding of how the content is distributed across the categories.
Since January I’ve written 25 posts about SEO, 8 about social media, 6 about blogging, and have shared 5 real life experiences (including this one). I think it’s time to write a few more about the benefits of blogging and writing tips.
Even if it’s not wildly successful, I’m still glad I took the time to create my business account for Pinterest. I think it will be fun way to share information in a more visual environment and it includes a unique opportunity to share in a different way than on other platforms. I love the insight it gave me about my blog and I think it will become a way for me to create a more effective editorial calendar.
What’s your experience with Pinterest? Have you already given it a try?